My goal for researching a new field of interest was so that I could understand which area I was more interested in. I knew I had an interest in both buying and marketing but wanted to gather more information on fashion marketing to get a better understanding of what I want to do in the future.
(Business of Fashion, 2018)
After now having researched both, I have decided that I’m swaying more towards fashion buying. Before conducting this report, I was very unsure on what I wanted to do when I finished university, but after careful consideration gave decided that buying is a better fit for me. While I enjoy the creative aspect of fashion marketing, I also enjoy the more technical side of buying.
While I was researching the fashion marketing industry, I felt like I could be very creative and could get to work with different people which I love, however I like knowing that I can expand my creativity with trend setting. I also love to travel which is why I think this job is better suited to me. I also like the fact the job is very satisfying in that sense I will see people buying and walking down the street in products that I have helped bring to market (Fashion Retail Academy, 2023).
I learned a lot about myself over this semester about what I want to do in the future. I found that I’m able to forecast trends and research them, build relationships with suppliers, develop sales strategies and monitor budgets, and also work internally with other departments if I decided to be a buyer.
Before I changed my research topic, I started looking for potential interviewees and their companies and though I would be a good fit for working with those brands since I already have a background working for a high-end luxury brand:
There are ways in which I can improve my skills before working in the buying industry, especially analytical and numerical. “Fashion buyers need to have a confident grasp of numbers and statistics. I need to be able to analyse data including sales figures, set and manage budgets and be comfortable working with spreadsheets. I also need to make sure I pay Attention to detail is a must as most businesses have strict budgets and deadlines to stick to” (Fashion Retail Academy, 2023).
References
Business of Fashion (2018) Dries van Noten Spring 19. Available at: https://www.businessoffashion.com/articles/news-analysis/the-first-step-in-a-buying-and-merchandising-career/ (Accessed: 20 May 2023).
Driscoll, J. (ed.) (2007) Practising Clinical Supervision: A Reflective Approach for Healthcare Professionals. Edinburgh: Ballière Tindall, Elsevier.
Fashion Retail Academy (2023) Fashion careers: guide to fashion buying. Available at: https://www.fashionretailacademy.ac.uk/resources/guide-to-fashion-buying#:~:text=FASHION%20BUYER%20SKILLS&text=Fashion%20buyers%20need%20to%20have,and%20deadlines%20to%20stick%20to. (Accessed: 12 May 2023).
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