Jenna VadgamaNov 11, 20233 min readProposal for a new AR trail for students to take place across a university campusThe goal of "Bath Spa University Time Capsule Discovery" is to provide university students with an immersive and engaging AR experience...
Jenna VadgamaNov 11, 20233 min readThe potential of AR to engage audiences & communicate in new waysAdidas Virtual Try-on Adidas' AR trainer try-on is a prime example of how AR has the potential to revolutionise the way brands engage...
Jenna VadgamaNov 10, 20233 min readThe potential of VR to engage audiences & communicate in new waysTOMS Virtual Giving Trip In-store, TOMS VR Experience offered tremendous potential for engaging customers and communicating in unique...
Jenna VadgamaNov 10, 20233 min readWhat can we learn about immersive technology as a distinct cultural form by watching others?Observing individuals experiencing immersive technology, such as VR and AR, offers unique insights into the evolving nature of these...
