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The goal of "Bath Spa University Time Capsule Discovery" is to provide university students with an immersive and engaging AR experience...

Adidas Virtual Try-on Adidas' AR trainer try-on is a prime example of how AR has the potential to revolutionise the way brands engage...

TOMS Virtual Giving Trip In-store, TOMS VR Experience offered tremendous potential for engaging customers and communicating in unique...

Observing individuals experiencing immersive technology, such as VR and AR, offers unique insights into the evolving nature of these...