Jenna VadgamaNov 25, 20224 minHow is Nike implementing the Dream Crazy campaign? An online and offline consumer campaign is created by combining physical and digital components. According to Leppäniemi and Karjaluoto...
Jenna VadgamaNov 25, 20223 minWhat message is the Dream Crazy campaign communicating?Nike decided to incorporate a short film in this campaign, as well as a poster featuring Kaepernick's face with the slogan "Believe in...
Jenna VadgamaNov 25, 20224 minWho is the audience for the Dream Crazy campaign?Nike's sporty community embodies the stylish athletic individual. The brand is known for being minimal, trendy, and iconic. Their basic...
Jenna VadgamaNov 10, 20223 minWhat are the objectives of Nike’s ‘Dream Crazy’ campaign? When it comes to campaigns, Nike's objective has always been to take a statement on global issues (e.g., Black Lives Matter, equality,...