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An online and offline consumer campaign is created by combining physical and digital components. According to Leppäniemi and Karjaluoto...

Nike decided to incorporate a short film in this campaign, as well as a poster featuring Kaepernick's face with the slogan "Believe in...

Nike's sporty community embodies the stylish athletic individual. The brand is known for being minimal, trendy, and iconic. Their basic...

When it comes to campaigns, Nike's objective has always been to take a statement on global issues (e.g., Black Lives Matter, equality,...